Jeep® Brand Slides Into the Big Game With ‘Electric Boogie’

  • One-minute Big Game commercial “Electric Boogie” celebrates the brand’s 4xe electrified vehicle expansion
  • The Jeep® Wrangler 4xe and Grand Cherokee 4xe featured in the spot with an all-new version of iconic dance and song, “Electric Boogie,” created specifically for the Big Game commercial
  • The commercial features species from across the animal kingdom dancing along to “Electric Boogie,” which remains a pop culture music staple decades after being released
  • The video will debut in the Big Game in North America and roll out globally across Jeep brand’s social media channels
  • First truly global campaign that the Jeep brand has developed based on a Big Game TV commercial
  • The new “Electric Boogie” track brings original Jamaican reggae recording artist Marcia Griffiths together with Grammy Award-winning Jamaican recording artist and producer Shaggy and three up-and-coming female artists, Jamila FalakAmber Lee and Moyann
  • The new “Electric Boogie” track will be available on streaming services the day of the Big Game
  • Jeep brand invites fans from around the world to join the Electric Slide movement on TikTok with dancers across the platform, tagging

Michael Bond

Michael Bond

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