- One-minute Big Game commercial “Electric Boogie” celebrates the brand’s 4xe electrified vehicle expansion
- The Jeep® Wrangler 4xe and Grand Cherokee 4xe featured in the spot with an all-new version of iconic dance and song, “Electric Boogie,” created specifically for the Big Game commercial
- The commercial features species from across the animal kingdom dancing along to “Electric Boogie,” which remains a pop culture music staple decades after being released
- The video will debut in the Big Game in North America and roll out globally across Jeep brand’s social media channels
- First truly global campaign that the Jeep brand has developed based on a Big Game TV commercial
- The new “Electric Boogie” track brings original Jamaican reggae recording artist Marcia Griffiths together with Grammy Award-winning Jamaican recording artist and producer Shaggy and three up-and-coming female artists, Jamila Falak, Amber Lee and Moyann
- The new “Electric Boogie” track will be available on streaming services the day of the Big Game
- Jeep brand invites fans from around the world to join the Electric Slide movement on TikTok with dancers across the platform, tagging
