LONDON, Feb. 23, 2023 /PRNewswire/ — Measure Protocol, a leading consumer intelligence technology company, today announced new targeting capabilities based on detailed consumer behavioral data. The targeting allows for specific surveys to be delivered to respondents based on their behavioral characteristics. This data, collected in Measure’s privacy-first, fully permissioned environment, can help brands, app publishers, market research agencies and other organizations to identify survey respondents based on true behavioral data. The first methodology of its kind, it eliminates reliance on self-reported behaviors, instantly qualifies respondents based on desired characteristics, and streamlines respondent experience.
